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Title Excerpt Author Date Total Comments Recent Comment
The Social Media Revolution - Killer Stats Killer Stats on the Social Media Revolution - from Socialnomics       Stats from Video (sources listed below by corresponding #) By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network Social Media has overtaken porn as the #1 activity on the Web 1… Daniel Endy 10/12/09 0
Social Media in Action - Enterprise Edition  For starter’s I want to mention a great article published about 6 months ago. 35+ Examples of Corporate Social Media in Action This is an overview of 35 pointed Social Media initiatives, each on a different site.  It’s good as an overview of possibilities, but many of these do not… Daniel Endy 04/29/09 0
10 Steps to Add Community Features to Your Web Site Efficiently 1 - Assessment - What are your goals?  What are the opportunities to enhance your web site’s value with social features and create a community for your clients, users, and/or site visitors?  Review of your goals and the opportunities, then prioritize them so you know which features have the most… Daniel Endy 03/23/09 0
5 Tips for Marketing on the New Facebook Fast Company’s Kyle Austin jumps right on the new twitter-like features launched by Facebook yesterday and how marketers can best leverage them. #1 - Post Updates Frequently #2 - Take Advantage of Facebook Advertising #3 - Watch Coca-Cola #4 - Use Video #5 - Get Your Employees Involved in WOM… Daniel Endy 03/13/09 9 10/05/09
Twitter is Red Hot, But Will it Last? Twitter is riding the now famous hype curve, but will it flame out or will it persist?  We knew Google had really arrived when people started using it as a verb.  Facebook hit the major growth phase last year and now Facebooking is an accepted verb.  Estimates of Twitter visitor… Daniel Endy 03/08/09 0
Eastern University Eastern University, a Christian university of the arts and sciences, hired Acognita to ensure their work with social media and online communities is as effective as possible with a full review and reassement. Daniel Endy 03/07/09 0
The Curious Genius of Twitter (FastCompany) Ev Williams’ first hit business, Blogger, was a side project.  Blogger quickly grew into the most popular blogging platform and was acquired by Google.  Four years ago Ev was involved with a company called Odeo and that generated another now-famous, fast-growing side project, Twitter. This interview reveals a bit more… Daniel Endy 03/07/09 4 10/05/09
Twitter Buyers and Investors are Lining up TechCrunch reported on 1/24/09 that Twitter turned down a $500M purchase offer.  In mid-February a $35 million investment in Twitter at a $250M valuation made headlines. On 3/4/09 Business Week did a feature article on the red hot 3-year-old, and that same day Motley Fool speculated that Eric Schmidt’s recent… Daniel Endy 03/04/09 6 10/05/09
Acognita Announces a New Project to Build Twitter Services Twitter is red hot and for good reason.  This is a new medium with tremendous potential.  We always monitor new technologies and developments for possible value to our clients.  As we analyzed Twitter we noticed several key opportunities for services with strong potential for growth and revenue. Stay tuned for… Daniel Endy 03/04/09 0
Acognita and Expert Solutions Announce Partnership Expert Solutions Inc. (ESI), a leading local provider of technology management and web development services, determined that Acognita’s social media expertise and strategic planning services offer a very valuable adjunct to ESI’s offerings.  http://www.expertsolutionsinc.com/ Daniel Endy 03/02/09 8 09/29/09
Co-Founder Ev Williams Explains Twitter at TED Ev Williams, co-founder of Twitter, explains how Twitter came to be and how it continues to surprise him as it evolves.  Since it’s beginnings in the latter 1990’s The TED conference puts the most interesting people in the fields of technology, education, and design on stage before some of the… Daniel Endy 02/27/09 1 08/03/09
Eastern University Hires Acognita for Social Strategy Review Eastern University’s school of graduate studies wanted to ensure they were optimizing their use of social media and community functions and decided Acognita had the right expertise to help them achieve their goals.  We’re very excited by the opportunity to work with the university, their students, and their alumni to… Daniel Endy 02/16/09 2822 10/06/09
Is Twitter a Fad or a Phenomenon? The phenomenon is  hard to grasp at first, but that has no effect on it’s significance or it’s potential to revolutionize the way people interact.  This isn’t as revolutionary as the web itself was, but it’s way up on the list.  Just how high Twitter will rank will be determined… Daniel Endy 02/10/09 5 10/09/09
Acognita and Dinkum Interactive Announce Partnership Dinkum Interactive’s expertise in search marketing brings critically valuable Search Engine Optimization (SEO) and Search Engine Marketing (SEM) services to Acognita’s clients. http://www.dinkuminteractive.com/ Daniel Endy 02/02/09 4 09/27/09
Mass Media and Magazine Influence Continues to Decline From 2006 to 2008 the mass media numbers are eroding steadily while social media is rising rapidly.  This is a classic pattern.  Think ‘buggy whips’. Magazines down from 23% ro 18%. TV done from 71% to 65%. The only traditional media category that rose is Cable TV News - up… Daniel Endy 02/01/09 6 10/05/09
How To Sell Social Media to Cynics, Skeptics & Luddites - Tips, Resources & Advice Super-List This is just a summation.  For the original post and comments check this link to the Interactive Insights Group blog. 8 Tips for Selling Social Marketing to CFOs From Decker marketing Selling Social Media “Up” to Management From Pistachio How To Champion Social Media At Work From Social Media Explorer… Daniel Endy 01/23/09 0
20 Reasons Your Small Business Should Use Social Media This list of 20 reasons is a great primer for anyone who’s trying to understand social media. It covers all of the key subject areas.  These are just the headings.  To read the full post click the link at the end.  (I’ve underlined the bits that I think are most… Daniel Endy 01/22/09 1 06/12/09
Covering The Social Spectrum This is a simplistic, but very attractive overview.  It’s a good start, but it doesn’t help with understanding, and in the few months since it’s original publication in August, 2008 it’s aready a bit dated..  In any case, this attractive graphic has become very popular in slide decks. Brian breaks… Daniel Endy 01/21/09 1 08/07/09
First Signs of Change - New Administration, New Communications YouTube?  He’s got his own channel - BarackObamaDotCom with over 1,800 videos. Twitter?  He’s got over 144,000 followers for Twitter.com/BarackObama.  They even created a special Twitter account for the Inaugural - Twitter.com/obamainaugural. It was created on December, 22nd and has over 14,000 followers.  Of course Twitter can be too limiting… Daniel Endy 01/20/09 4 10/12/09
15 Top Tips to Take Your Community to the Next Level One of the web’s most unique sites also comes with the most unusual name, I Can Has Cheezburger (dot-com).  The name comes from one of the captions on the jillions of crazy cat pictures found on the site.  You can browse the pictures, copy them to your site/blog/profile, or create… Daniel Endy 01/15/09 0
Will Social Media Kill Your Web Site? On the contrary, social media will ensure your company and its web site stay relevant.  The days of the one-way conversation are numbered.  If you aren’t engaging your prospected and constituents, you are missing the boat.  The social revolution is well under way and the ‘social divide’ is growing rapidly. … Daniel Endy 12/09/08 1 08/07/09
New .TEL domain to be the New Global Directory Some are asking whether it's a good idea.  Some hate the idea, but whether you like it or not, something like .TEL is in our future.  It's just a matter of time. Have you ever hunted for a person after their email address changed and you lost it?  What about… Daniel Endy 12/03/08 1 06/12/09
New Acognita Website Launched A website launch is always the culmination of lots of work.  This site was no exception.  Most of the hard work is under the covers, but we know it shows in the finished product.  Let us show you what we can do for you.  Contact us today.   Daniel Endy 12/01/08 8 10/09/09
Social Media Early Adopters Pull Ahead Significantly - Not a Passing Fad Social Media is a major trend.  You can't afford to ignore it. Source - TNS media intelligence/Cymfony. Daniel Endy 11/30/08 0
A Beginner’s Guide to Social Media In case you might have missed it, there is a lot going on today in what's been generally termed 'Social Media'.   As you may know if you've read the other content on our site, we feel this isn't just a little trend, it's a major revolution.  We foresaw this day… Daniel Endy 11/30/08 0
Revolution Daniel Endy 11/29/08 0
Skills Daniel Endy 11/29/08 0
How to make Social Media work for Your Brand You can't avoid the social media tsunami.  Your prospects, your customers, your employees, and your detractors, all have access.  In the past you could carefully control your brand message, yet even then a problem would occasionally crop up that would test the best PR skills.  Today you have to step… Daniel Endy 11/29/08 2 06/08/09
Architecture Daniel Endy 11/27/08 0
Social-ize Daniel Endy 11/26/08 0
How to Write Great Blog Posts CopyBlogger.com is a great resource for bloggers.  They really get it.  I agree with almost everything they write.  What do they think is the main missing ingredient?  Copywriting skills.  Brian Clark says "Write in a strategic, persuasive, and compelling manner." Dean Reick's tips in a nutshell: Put the reader first… Daniel Endy 11/26/08 0
Daniel Endy selected as Panelist for Penn Engineering Program Each semester the students form teams and work to create business plans around their ideas.  For more info on Penn's Engineering Entrepreneurship Program check here.   Daniel Endy 11/26/08 409 10/12/09
What is Enterprise 2.0? Most firms have begun to apply the latest web and social media technologies and those who have embraced it are experiencing significant value.   From the excellent post by Fred Cavazza. (He's French, so his english is a little odd at times.) A full size version of the graphic is… Daniel Endy 11/24/08 0
Media Daniel Endy 11/21/08 0
BizEco Hires Acognita for Strategic Growth Plan BizEco, was very impressed with Acognita from our first engagement.  When they decided to develop a strategic growht plan, they immediately thought of Acognita's clear, focused, and creative approach.   Daniel Endy 11/12/08 0
Acognita to be a Panelist at the Innovator’s Club “Meet the Innovators” You can learn more and register for this event here. Daniel Endy 11/11/08 0
Quote Who Are Those Guys? Daniel Endy 11/01/08 0
Social Media is Like Ice Cream? It's not the best explanation, but it helps.  The main message is that social media brings social behaviors like recommendations from friends to the online world.  We all like to get and give recommendations, and the more we hear about something from others, the more likely we are to check… Daniel Endy 10/22/08 0
AchieveX / AchieveNext AchieveX, a new startup, came to Acognita for our trademark Community Blueprint for their new professional community.  We also analyzed the avaialble community platforms, created a vendor selection RFP, and conducted the RFP.  AchieveX / AchieveNext is in the process of building their community. Daniel Endy 10/17/08 0
Ning Goes Live with Open Social Open Social Primer/Tutorial: Open Social is an emerging standard API for social apps.  It allows sites that support it to support any app or widget that uses Open Social.  This is great for the users and great for the app/widget builders, but it diminishes the advantages of the social networks… Daniel Endy 10/10/08 1 07/29/09
A Social Network for Dead People? Create a web page for your dearly departed, right?  Many of us have thought about doing that from time to time.  It was bound to happen, and it has.  Tribues.com is a great idea. Many people would love to be able to create a memorial in cyberspace, to pay tribute… Daniel Endy 08/12/08 2 03/09/09
PNC Global Investment Servicing PNC’s Global Investment Services business engaged us to develop a technical strategy, and a high-level development plan for a new product that will integrate several existing sources of data and the capabilites of two newly acquired companies. Daniel Endy 05/05/08 0
Daniel Endy Selected to Referee Penn Engineering Entrepreneurship Program Founder, Daniel Endy said, "I'm very honored to be selected for this program.  I have a degree in Computer Engineering, but found my true calling as an entrepreneur.  I'm really looking forward to helping these students refine their vision and improve their chances of success.  I recently have become acquainted… Daniel Endy 04/16/08 0
Interview Best Interview Best, a service that helps job seekers, came to Acognita for strategic planning and assistance in evaluating potential technical partners.  We also provide ongoing advice and assistance.  Interview Best is a division of Innovative Career Serivces.  The Interview Best service is live.   If you want to stand out above… Daniel Endy 04/13/08 0
Acognita’s CEO Selected as Company Advisor for PA Free Enterprise Week For over 30 years, PFEW has been teaching the fundamentals of free enterprise to students. This year over 1,800 students will go through the program.  PFEW is an incredibly challenging, solid week of work, classes, and seminars designed to teach aspiring business students the fundamentals of free enterprise and direct… Daniel Endy 04/02/08 0
Acognita to Present - Web 3.0 - The Future of the Web is Now You don't want to miss this presentation about Social Media, social networking, and learn why the semantic web is only a tiny part of where the web is going. Daniel will present at the next meeting of the Innovator's Club, a network of leading Delaware Valley entrepreneurs and innovators. Daniel Endy 03/02/08 0
Humanity’s Team When Humanities Team wanted to completely overhaul their web presence we wrote the detailed site requirements.  Daniel Endy 03/02/08 0