That’s a question many organizations are starting to ask.  The answer is a definite no (unless you ignore it).

On the contrary, social media will ensure your company and its web site stay relevant.  The days of the one-way conversation are numbered.  If you aren’t engaging your prospected and constituents, you are missing the boat. 

The social revolution is well under way and the ‘social divide’ is growing rapidly.  Sites that have social/community features like blogs, user commenting, discussion forums, user ratings, user recommendations, and such will be at the forefront and will dominate mindshare in their categories.  Sites that lack such features will increasingly be considered out-of-date. 

The younger generations can barely relate to non-social media.  They are so used to being connected that non-social web sites are the ‘dead sites’.

Motivated by the following Story on Contstructing Social - “Will Social Media Kill Your Web Site?“