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Social Media in Action - Enterprise Edition

One of the best ways to learn is by learning from the mistakes of others and by emulating their best practices.  The following is a broad overview of best practices.

Social_Media_Conversations_large

 For starter’s I want to mention a great article published about 6 months ago.

35+ Examples of Corporate Social Media in Action

This is an overview of 35 pointed Social Media initiatives, each on a different site. 

It’s good as an overview of possibilities, but many of these do not translate well to other sites.  The strategies, tools, and approaches vary with each industry and organization.

Here are a 6 examples of large Brands applying lots of Social Media elements.  These aren’t all good examples, but this is a good starting point.  Most brands are not doing as much as these are.  I’ve listed them due to the breadth of Social Media that they are each using.  Interestingly most small businesses (under $5mm in revenue) are not doing social media well.  The reasons for this are varied.  Mainly, in my opinion, it’s due to the fact that smaller businesses have insufficient marketing expertise and small budgets.

 

 Big Rock Brewery:

 

 IBM:

 

Intel:

 

Intuit:

 

Toyota Motor Company:

 

Wal-Mart:

  

Such a list is not complete without noting the pitfalls and landmines laying in the social media grass.  Read Jeremiah Owyang’s A Chronology of Brands that Got Punk’d by Social Media for some amusing and frightening examples of Social Media fiascos.

 

Posted by Daniel Endy at 04:07 PM. Filed under:

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