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Ning Goes Live with Open Social

The tipping point is in sight for Open Social, the Open API for social networking initiated by Google, which is supported and promoted by an increasing number of of Social Media titans.

opensocial_logoOpen Social Primer/Tutorial: Open Social is an emerging standard API for social apps.  It allows sites that support it to support any app or widget that uses Open Social.  This is great for the users and great for the app/widget builders, but it diminishes the advantages of the social networks that use it because their users can get similar apps/widgets/services on other networks that support Open Social. Despite this, none of the really big networks can ignore Open Social because all their competitors will adopt it which will eventually shift the balance of power.

The following graph demonstrates the growth potential for second and thrid-tier social networks that adopt Open Social.

OpenSocial_growth_effect

 

CNET's story is here Ning's Open Social support goes live.

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Essentially, OpenSocial provides the ability for companies to extend their website experiences to existing communities on popular social networks using mini-applications. The official word according to Google is that “OpenSocial provides a common set of APIs for social applications across multiple high speed internet service websites. With standard JavaScript and HTML, developers can create apps that access a social network’s friends and update feeds.”It is also important to note that OpenSocial is not “GoogleSocial”. Most of the leading social networks including MySpace, Bebo, SixApart, Orkut, Salesforce hard drive recovery, LinkedIn, Ning, Plaxo, Friendster, Oracle and others have signed on to the OpenSocial alliance. The notable exception currently is that Facebook has not officially joined yet.
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