Social Expert Robin Broitman collected links to her favorite blog posts in a “super-list”.  References many great posts.

This is just a summation.  For the original post and comments check this link to the Interactive Insights Group blog.

• 8 Tips for Selling Social Marketing to CFOs
  From Decker marketing
• Selling Social Media “Up” to Management
  From Pistachio
  
• How To Champion Social Media At Work
  From Social Media Explorer
• Twelve Ways to Sell Social Media to Your Boss | chrisbrogan.com
  From Chris Brogan
• Ten Common Objections to Social Media Adoption and How You Can Respond
  From Read Write Web
• The Importance of Social Media Marketing: Why You Should Learn and Master it
  From DoshDosh
• Top 10 Reasons Brands should Listen to Social Media
  From Power Shift - Social Media Blog
• 5 Ways to Sell Social Media to Your Boss
  From Read Write Web
• 9 Reasons You Need Social Media Marketing in 2009
  From Stuntdubl
• 21 Ways to Share the Social Media Love
  From Altitude Branding
• Overcoming corporate resistance to social media
  From Social Media
• Secret Guide to Social Media in Large Organizations
  From Colin Mckay of Canuckflack
• When The Boss Fears Social Media
  From Brazen Careerist
• How to Sell the Value of Social Media To Your Boss
  From Influential Marketing Blog
• How to sell social media to your boss
  From eBizz by Chris Salazar
• How to Get Your Organization to Stop Worrying and Love the Blog
  From Social Media @ Work
• How to Measure your Social Media Program
  From Web Strategy by Jeremiah
• 20 Reasons Why You Cannot Ignore Social Media
  From Kyle Lacy
• Social Media Will Change Your Business
  From Business Week
• Making a Case for Social Media Marketing
  From Wild Apricot Blog
  
• ROI calculator for social networking campaigns - how to measure the success of SM campaigs
  
• Data: What are the Benefits of Social Media Marketing?
  From Mashable
• Social Media ROI—What’s the ‘Return on Ignoring’? : MarketingProfs Articles
  From MarketingProfs
• The Limitations of Social Media From Logtrenpreneur
• Why does your boss hate social media?
  From Tangyslice
• How to Find Statistics on Social Media
  From Mashable
• Video- How Do I Explain to My Boss the Value of Social Media
  David Meerman Scott - author of New Rules of Marketing & PR
  
• Consumers Want Businesses on Social Networks
  From Marketing Pilgrim
• The Top Ten Reasons for Building an Online Community in 2009
  From Vovici
• Online Communities and Their Impact on Business: Ignore at Your Own Peril
  From Rubicon Consulting
• 20 Reasons Small Businesses should be Using Social Media
  From Blissfully Domestic
• How to Measure Social Media ROI for Business
  From Mashable
• A Framework For Measuring Social Media
From Peter Kim

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