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Covering The Social Spectrum

Social PR expert Brian Solis’ Conversation Prism is a great overview of the rapidly expanding Social Media space.

This is a simplistic, but very attractive overview.  Social_Media_Conversations_large_thumbIt’s a good start, but it doesn’t help with understanding, and in the few months since it’s original publication in August, 2008 it’s aready a bit dated..  In any case, this attractive graphic has become very popular in slide decks.

Brian breaks the Social Spectrum down into the following groups of tools, services, communities, and networks:

  • Social Bookmarks
  • Comment & Reputation
  • Crowdsourced Content
  • Blog Platforms
  • Blogs/Conversations
  • Blog Communities
  • Micromedia
  • Lifestreams
  • Twitter Tools
  • SMS/Voice
  • Social Networks
  • Niche Networks
  • Customer Networks
  • Location-specific
  • Videos
  • Documents
  • Events
  • Music
  • Wiki
  • Livecasting
  • Photos
  • Bookmarks

Read Brian Solis’ original blog post on the Conversation Prism here.

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The concept of shared online bookmarks dates back to April 1996 with the launch of itList the features of which included public and private bookmarks.Within the next three years, online bookmark services became competitive, with venture-backed companies such as Backflip, Blink, Clip2, ClickMarks search engine marketing, HotLinks, and others entering the market.They provided folders for organizing bookmarks, and some services automatically sorted bookmarks into folders (with varying degrees of accuracy) voip.Blink included browser buttons for saving bookmarks Backflip enabled users to email their bookmarks to others[9] and displayed "Backflip this page" buttons on partner websites.Lacking viable models for making money, this early generation of social bookmarking companies failed as the dot-com bubble burst — Backflip closed citing "economic woes at the start of the 21st century".[11] In 2005, the founder of Blink said, "I don't think it was that we were 'too early' or that we got killed when the bubble burst. I believe it all came down to product design, and to some very slight differences in approach.
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