That’s a question many organizations are starting to ask.  The answer is a definite no (unless you ignore it).

On the contrary, social media will ensure your company and its web site stay relevant.  The days of the one-way conversation are numbered.  If you aren’t engaging your prospected and constituents, you are missing the boat. 

The social revolution is well under way and the ‘social divide’ is growing rapidly.  Sites that have social/community features like blogs, user commenting, discussion forums, user ratings, user recommendations, and such will be at the forefront and will dominate mindshare in their categories.  Sites that lack such features will increasingly be considered out-of-date. 

The younger generations can barely relate to non-social media.  They are so used to being connected that non-social web sites are the ‘dead sites’.

Motivated by the following Story on Contstructing Social - “Will Social Media Kill Your Web Site?“

The net needs this.  We all need this.  It’s a personal URL that can track you forever.

Some are asking whether it's a good idea.  Some hate the idea, but whether you like it or not, something like .TEL is in our future.  It's just a matter of time.

Have you ever hunted for a person after their email address changed and you lost it?  What about that old friend who changed his phone number?  .TEL hopes to be the new world directory.  Every person, every organization, every business, in one handy directory. 

Will they be successful?  I think so, but even if they bungle it, some one will do this eventually.  It's inevitable.

The only thing I don't like about it is that it will cost you $10/year to be in the directory.  This is masked as a TLD (top level domain) registration fee, but there will be other ways to monetize this and I hope they bring the price down.

Check out this post for another review:  Featureless Social Network for $10/yr